The HBBA exists to promote the general business welfare of its members and establishments bordering SE Hawthorne Boulevard from SE 12th Avenue to SE 60th Avenue. We strive to develop and preserve Hawthorne Boulevard through community involvement, as a desirable place to work, shop, and live.


To learn more about HBBA, Hawthorne Boulevard and its vibrant community, select one of the images below:


The east/west linear Hawthorne District is eclectic, diverse, vibrant and what some would call “booming.” A true “Main Street” ecosystem, business and residents alike work at controlled growth with an eye to maintaining diversity. The District is “pedestrian friendly” with eclectic shops and gift stores, designer, retro and retread clothing, distinctive restaurants and eateries, taverns and nightclubs and neighborhood services.   The Hawthorne Business District is adjacent to five neighborhoods and one industrial district, each with a separate identity and culture. Read more about these surrounding neighborhoods by clicking below or by viewing the following map.

Description of Area Neighborhoods

At the river’s edge is the Central Eastside Industrial District, home to the Oregon Museum of Science and Industry, numerous rail lines, warehouses, light industry and most importantly, about 15,000 jobs. One of CEID’s arterial gateways is the Hawthorne Bridge. Finished in 1910, it is Portland’s oldest highway bridge and is one of the oldest surviving lift bridges in the world. The Bridge underwent significant reconstruction in 2000.
Heading east on either side of the District are the Hosford-Abernethy Neighborhood, home to Ladd’s Addition, an example of turn of the century urban planning, and Buckman Neighborhood, where many of its old houses are converted into apartments, preserving the look of the neighborhood and providing affordable housing.
Between SE 28th and 48th, Hawthorne connects with the Sunnyside and Richmond neighborhoods, two of the earliest subdivisions in Portland. Belmont Street, in Sunnyside, is developing according to an Action Plan created with neighborhood and business input by REACH Community Development. To the east is the Mount Tabor Neighborhood and its prominent volcano. More information about each neighborhood can be found in the “community” section of this site.
The Hawthorne District has been designated a Main Street under the Metro 2040 Regional Framework Plan. As such it will exhibit methods of increasing density in the inner city while maintaining a good standard of livability. New mixed-use developments (commercial/residential) are an aspect of this plan. The City Bureau of Planning and Sustainability intends to examine Main Streets and other 2040 Design Types as it updates the City’s Comprehensive Plan. From about 34th Avenue west, there is a concentration of legal nonconforming commercial uses identified on the Boulevard.
Hawthorne Favicon H


Hawthorne Neighborhood Map


Only one of a few Industrial Sanctuaries within a city’s limits found in the U.S. Special zoning encourages small company growth and provides about 15,000 family wage inner city jobs.


Contains Ladd’s Addition, a carefully planned residential area, home of stately elm trees, wide streets, and rose gardens. The streets radiate like spokes from small public gardens.


Named to lure families to live here rather than in the shadows of the downtown west hills. At its center is Belmont Street, rapidly becoming the center of a pedestrian friendly community. Has numerous examples of “Old Portland” style houses.


The most densely populated neighborhood and home to the highest concentration of social services in the city.


Both a city park surrounding a dormant volcano and a residential neighborhood at the East end of the Hawthorne District. Some beautiful homes are found in this neighborhood, many of them enjoying stunning mountain or city views.


Largest in area and population, at its center is Division, a commuter street specializing in service businesses. Division/Clinton Business Association serves Division and Clinton Streets.



We have a great article about Hawthorne Boulevard’s Historic Context prepared for the City of Portland’s Hawthorne Transportation Project.   For more information about the History of Hawthorne, choose one of the sections below…

American Flags

Have you noticed that Hawthorne Boulevard is lined with American flags on certain holidays? Have you ever wondered who takes care of the flags? In 1986 the Central Eastside Lions Club initiated the “Hawthorne Boulevard of Flags” project. In 1996 the torch passed to Boy Scout Troop #24. They place and remove the flags for 7 holidays, as well as replacing any damaged flags. In return, a donation is made to the Boy Scout Troop, which they use to ensure that all scouts can participate regardless of finances. For many years, JaCiva’s covered the cost and would now like to give other Hawthorne businesses, property owners, and friends the opportunity to contribute. The cost for each holiday is $100. The total budget of $700 per year includes seven displays, and any necessary flag replacement. Please help us continue this tradition by sending any amount you can. Checks may be sent to HBBA, P.O. Box 15271, Portland, OR 97293-1271. Flags are up on the following holidays: Birthday of Martin Luther King, third Monday in January. President’s Day, third Monday in February. Memorial Day, last Monday in May. Flag Day, June 14th. Independence Day, July 4.  Labor Day, first Monday in September. Veterans Day, November 11th.  Currently, we are working on replacing lost holes due to street work.

Historic Plaques

In August 2007, historic plaques were installed at each end of Hawthorne Boulevard. Hawthorne Day was declared by City Commissioner Sam Adams and County Commissioner Lisa Naito on August 16th, 2007. Hawthorne merchants, property owners, Portland Department of Transportation staff, the Commissioners, HBBA President Karin Edwards, past presidents Mary Sellin and Paul Neidergang, and others gathered to celebrate the completion of the long-awaited Hawthorne Transportation Project. The cutting of the ribbon on the Bicycle Oasis served as the symbol of completion. A brass History of Hawthorne plaque was unveiled along with the bronze bas-relief medallions that have been installed on the curb extensions. The history plaques have been installed on Hawthorne at 50th and on the Multnomah County Building at SE Grand and 6th Avenue.

Hawthorne Banners

Hawthorne Boulevard received 54 new street banners from 12th to 50th Street beginning August 29, 2005. This project is part of the ongoing efforts of the Hawthorne Boulevard Business Association (HBBA) to promote area businesses and maintain the beauty and livability of the Boulevard. The Hawthorne Boulevard Banners depict an elegant, north-facing view of the Hawthorne Bridge. The designers, John Laursen and Michael Evan, originally conceived the motif for the Hawthorne Medallions, bronze bas-relief markers installed in the sidewalks (see above). The Banners’ design motif reinforces a sense of place while establishing strong district identity. This project was funded by a grant from the APNBA (Alliance of Portland Neighborhood Business Associations) and private donations from Hawthorne businesses, including Fred Meyer, McMenamins, Pawsitively Clean, 3 Doors Down, Hot Lips Pizza, John O’Brien, Ancina Chiropractic Clinic, MBI Motors, FMR Investments, Micro, Inc, Hawthorne Auto Clinic and Rivermark Credit Union. Special thanks to Tara Choate, for coordinating these new banners.

Historical Hawthorne Boulevard


HBBA is an Oregon non-profit corporation with IRS 501(c)(6) tax-exempt status under Federal ID#: 93-0886868.

HBBA operates pursuant to its By-Laws.

Gregg Harris


Roosevelt’s Terrarium

Julia Hanfling


3 Peaches Nutrition

Greg Moon

President Emeritus

Western Seminary

Roger Jones


Aetna Brokerage, Inc.

Liz Potter


New Seasons Market

Michele Machado

Vice President

HI Hostel

Jay Ihrke

Belmont Eco-Laundry

Miranda Levin

Memento PDX

Bret Lubic


Don Mack

Multi-Pure Dealer

David Rappaport

Hawthorne Cutlery

Patrick Gyurica

Rivermark CU

HBBA Staff

Nancy Chapin